Chrome ads on the NyTimes

Good to see google becoming somewhat aggressive on chrome marketing:

If you don't understand the impact of white space, watch this video

Positive Events from the 2008 Economic Crisis

1.) The conversations have shifted from foreign policy and national security (John McCain's strengths) to the economy. We're seeing voters go to Obama in droves.

2.) Executive Compensation will be re-evaluated. Many executives had huge incentives to take on extraordinary risks, knowing that the government would bail them out if need be.

3.) Companies are cheap. There's numerous bargains -- though I don't think we're anywhere near the bottom.

5.) Most families/companies have learned that it's necessary to keep enough cash on hand for at least 16 months of expenses. Save. Save. Save.

6.) No matter how reputable a company is, one should always question their solvency. Who would've thought that Lehman, AIG, or Merill Lynch would end up this way?

7.) If you're an entrepreneur, take this opportunity to carefully re-evaluate your business model. Go lean. Cut excessive spending.

45 Templates added to FreeGraphics.net

I put up roughly 45 templates on Free Graphics .net . Check them out. They range in quality from subpar to exceptional.

If you're an artist, email me at piersocial [at] gmail.com with your portfolio. I'm interested in purchasing high-quality templates and original clipart.

twitter is a waste of time -- follow me on it!

If you like this blog, then you'll looooooove my twittering. Follow me on twitter @rohitjenveja

Commodization of Content

It seems like everyone is in the business of aggregating content. Even the New York Times is starting to devote significant space on their site for news from around the web:


This trend is gaining momentum because it's tough being in the business of writing/recording original, fresh content. It's expensive getting the right talent to write about all the significant events going on in the world.

More companies are noticing that on the web you can engage your audience, in whole and in part, with content created by hundreds of other people automatically -- and usually for free.

Most content creators love the added distribution provided, so they support RSS feeds, gadgets, embedable widgets, and various other delivery methods without thinking twice. But there's clear consequences to making so much content freely accessible. Content has flooded the net and publishers and advertisers seem to think of content as a commodity. High-quality content gets lost in all the noise.

I'm not the only one talking about it. Google search commodization of content. Plenty of other people are worried, too.

Top Causes

1.) We offer our content away for free. Traditionally, consumers would pay-to-read or subscribe. When you give something away for free, it implies you don't value it.

2.) Online content is easy to steal/distribute. We have RSS feeds, widgets, printable versions, pdfs, and all sorts of other ways in which content can be reproduced, manipulated, or aggregated.

3.) When 5000 bloggers write about the same thing, it's tough to justify value of any one blog entry.

4.) Internet websites aren't necessarily the primary source of revenue for many large companies. They may look at their website as a loss leader.

Google Tech Talks I like.

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